The service went on beta in the same year and was eventually included as a free add-on to Xbox Game Pass Ultimate subscribers. The company first teased xCloud back during E3 2018 before showcasing the service in action a year later by running Forza Horizon 4 on a phone connected to a wireless Xbox controller. It's an indication that Microsoft is likely placing its bets on streaming and the industry appears to have taken notice. While Xbox's cloud gaming might not draw the numbers like Game Pass, the service has seen an active push from the tech giant recently. But now another Microsoft service appears to be pushing other industry players to move in a similar direction. Its Xbox Game Pass streaming service in particular has been a hit since its launch in 2017 and has prompted other gaming companies to replicate the same model in some form. Microsoft has made some notable strides with Xbox over the past few years.
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